Platforms - Forex Crypt

Our most recent AMA with Terence Tan the Head of Business Development and Helen Astaniou Chief Marketing officer discussing TIO Markets: the next-generation of FX trading.

Our most recent AMA with Terence Tan the Head of Business Development and Helen Astaniou Chief Marketing officer discussing TIO Markets: the next-generation of FX trading.

TIO Markets: the next-generation of FX trading.
Q : If TIOMarkets is the first company to offer FX trading using crypto, why don't we switch the domain to dot com (.com) instead of dot uk (.uk) ?A >> We are switching to dot com (.com). The website is still in progress. What you see now is not the website that we are going to be launching with. So, don't worry about that.

Q : What is the symbiosis between the tradeio and TIOMarkets?A >> The biggest thing that I want to mention is the Liquidity Pool. Although there's different companies, and there's different entities, the registrations are completely different. Even the platforms are different between TIOMarkets and tradeio. However, what happens is as TIOMarkets gets bigger and stronger, and there's more volume, there are more clients. People are trading and the company is making money, the profit from that is going to go back into Liquidity Pool. Anybody on trade.io Liquidity Pool is going to start benefit in a big way when they start seeing that daily income get bigger and bigger. So, I would say that it’s probably the biggest symbiosis there.
Q : Tell a little bit about TIOMarkets and how we are planning to make it really big.A >> For TIOMarkets, we have been preparing for the launch for a long time and we really want to make this something very different. We have come up with innovative packages and innovative methods that appeal to traders. Without letting too much of the cat out of the bag, I just want to say that we have actually come up with certain subscription packages that really allow traders to experience some very innovative features and benefits.
Not only that, whatever that we are pushing out to our trading community, allows you to be able to trade with really low commissions. Commissions can be as low as 0 per standard lot. And spreads will be very low as well. And not only that, we are pushing out some really very innovative features.
We have actually talked to some traders about the features and they loved it. For example, one of the features is that it actually allows you to be able to (what I call), " add an undo" button for your trade. So, just imagine this scenario, imagine that you are actually trading and within the first 60 minutes of you executing your trade, if the market actually goes against you, if you actually took up insurance for the trade (for just a very small insurance premium), you will actually have the ability to undo your trade. And whatever floating losses you had will be reimbursed back to you.
Not only that, we believe that traders should be given a chance. Even if they make mistakes. So, just imagine this, within the first month of you trading with us (TIOMarkets), you somehow experience a margin call, or you lose what you put in, what we will do is that we will actually reimburse 50% of your first time deposit back for you to trade again. Why we do this is because we want to make it a point for our traders to have a second chance. We believe that everybody deserves a second chance to be able to learn as they go along. These are just some of the innovative benefits that we have come up with.

Q : How is the 10K users target going to be attained, apart from the 3 months free?A >> We are going to start on 2nd of April. We have 6 big pre-registration campaigns and each of those campaigns have a slightly different message, tone and they are going to be targeted to slightly different people target groups. So the idea is, whatever attracts you the most is the thing that helps you to click. So we've got a wide range of messaging, channels and platforms that we're using to get the message out and we are really going to go as big as we can to try and get the numbers in. We really believe that the numbers will be big for a lot of reasons.
And just to add to the previous question about what makes us different, some of here at the trade.io office have FX background. Like myself, we have been involved in FX before. We know the industry, we know what talks and what doesn't talk, we know what works and what doesn't work. We have seen that there is a lot of fatigue in the FX industry. The people are sick and tired of attempting to trade, and for various reasons (maybe that trade is not getting through, etc). Any reasons that makes it frustrating for the trader, when they just want to trade FX. And we are coming in here from this angle. We know the industry, we know what's possible and what not possible from a brokerage perspective. We are going to try to completely overcome any of those issues. Our solution to that problem is essentially the subscription package.
Here's the theory, that you are trading and where your usual FX brokerage is taking out their commission (maybe they are paying commissions for IB, maybe they are widening the spread, maybe they are taking money from here to try and meet their other target they've got). We are saying that none of that. We are not taking anything out. Our subscription package is very transparent. It is once per month at a fixed cost, you know what exactly that cost is and it is at very good price. And thereafter, your trading is essentially free. This will be really cheap and there will be big savings to be made.
This isn't anywhere else in the FX industry at the moment. It will be completely unique to us and it will be something that is extremely attractive to season traders. And for the millennials or the aspiring traders (who don't know how to trade yet), it will be appealing as well because we are saying we know what the issues are, we know what the problems are in FX. If you trade with us, thing are clear, things are clean. We'll support and educate you and you will have a much better overall experience.
That’s our positioning. Aside from that, we've got the FCA Regulation, which is absolutely huge. I'm just personally speaking having worked for a couple of FX companies in the past that didn't have the FCA Regulation, it was always something that clients keeps asking for. So that is one that is really significant for us.
**Terence adding in to Helen's explanation >> Coming from the viewpoint of a lot of us have in the FX industry, one way or another, we really want to come from the angle where we want to be able to create a perfect trading environment for traders. At this point of time we are putting the focal point on our traders creating an environment which is great from them in terms of trading and not like other brokers out there where the emphasis is mainly on profit. Whatever we do such as the subscription packages and the other innovative features that we have are all from the view of a trader.

Q : What makes us stand out from the competitors?
A >> Its going to be our subscription package that isn't available anywhere else. Secondly would be the TIO reimburse (that's what Terence talked about before).Next would be the TIO Shield. That is our fancy name for the really cool feature whereby if you trade on a specific currency pair and if it all goes wrong, you will get your money back (essentially minus a small premium). These are the 3 big points that differentiates us aside from the other stuffs I've said about our tone and angle.
Q : Should we expect TIOMarkets to be fully operational on the 9th of April?
A >> We are opening the doors for pre-registration on the 2nd of April. We've got a little surprise campaign coming out a little earlier than that. That's all I'll say about that for now but then there are 10,000. We don't know exactly when that will be. We believe that it will be sooner rather than later. Even so, one week wouldn't be long enough, so give us a couple of weeks and then we will fully open the doors and let you know when that will be.
Q : The profit for trade.io will just come from the subscription and not from the spreads?
A >> It comes from both, actually. The profit from the company comes firstly from the subscription packages. And then secondly, we are going to be offering what I am calling an "ala carte" option which is maybe you don’t want to pay monthly, that's fine. You can just trade on-the-go as you go. And the spreads will be a little wider but we're going to be fully transparent and honest about that. So, it's your choice which you prefer to trade.
** Additional point from Helen >> It is going to be green (beginner) user friendly and we're creating some pretty cool educational packages. Pretty much everything we're doing, we are saying right. What is different to what we've done before, what is different to how the others are doing it. How can we make it more interesting, less jargony and more fun. Thus it will be definitely friendlier to new users.
Q : Who is our liquidity provider?
A >> that is way out of the marketing remit perhaps. We (Helen and Terence) are unable to answer that.
Q : What is our plan to get partners onboard?
A >> We actually have a very big plan in terms of having joint venture partners and affiliate onboarding because we believe affiliates are going to play a very big part of our whole entire strategy. So we actually have plans that will be launched in Phases.
We'll be paying our joint venture partner and affiliates CPA commissions. Those of you who are in the industry will be familiar with that its Cost Per Acquisitions(CPA). So depending of the numbers of traders or clients that you refer to us and which country they are from you will be paid one time CPA commission. This is kind of controversial in the sense of we don't pay out IB commission because what is mentioned earlier, we basically want to create a great trading environment for traders and probably those of you who know that when IB commissions were paid it has to come from somewhere and very often is comes from the traders. So in our case we are just paying one time CPA commission. Later on down the road, we will launch other hybrid commission program as well. In terms of the CPA commission we'll also allow our partners to be able to have sub-affiliates as well down to about 2 tiers. In other words, not only you will be able to refer traders but you will actually be able to refer sub-affiliate as well.
Not only that, previously like Helen mentioned we actually have a lot of different funnel which we coming out with and those funnel will be made available to our affiliate as well so we'll be testing those funnels and we'll let you know whichever funnel that works, we'll provide you with the emails plus we provides you with the banners and landing pages. So all you have to do as an affiliates is to mail to our databases or however you're going to drive the traffic to your landing pages and after that the company will take over to help you convert those leads into actual clients for you.
It is really exciting in term of the partners. We are giving all the resources they need, we are making the resources as attractive as possible, to make it easiest as possible for them to make lots of money. That will help us a lot. And just as at the partnership side, we've got an exciting addition to the team over here. We've got a new Head of partnership that started with us today in fact and she is a bit of a of a big deal in FX. She has got some of the incredible contacts and networks so that we can really hit the ground when it comes to the partnership.
Q : When is our website is going to live?A >> Firstly, we are going to have what we called landing pages go live on the 2nd. They are individual pages not connected to a bigger website specifically and their purpose is specifically to lead generate. So there we will be going live. For the actual website is as you all know is a big project and a work in progress so that’s going to come a bit later.
Q : How are we going to differentiate ourselves?
A >> I've seen it three or four times now on the chat they are very worried about how we are going to differentiate ourselves. We will! You can trust that we'll because as I said we've been there and we've done that. We've been in FX before. Many of us we don’t want to be like the other brokers. We going to be different not only our offerings and our products but in the way that we express those things. From the tone to the visuals to the actual offerings. It's going to be a breath of fresh air in all aspects apart from the actual platform we're using which is a very well-known very popular platform and of course the instruments are going to be popular instruments that will also be offered by the brokers we can't differentiate there, we don't want to. So, you'll see.
Q : Will hedging be available and what is the maximum leverage available ?A >> Yes and the maximum leverage 1:500
Q : Is there any plans to collaborate with another full bright firm like another Forex firm or other to boost our trade volume?
A >> No plans to partner with another FX at this stage to boost our trading volume.
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